As a brand focusing on Hanfu and Guofeng (Chinese national style) fashion items, Shi San Yu (Thirteen Yu) Xiaodoukouer Guofeng Studio has always adhered to the core philosophy of "integrating traditional Guofeng culture with modern fashion aesthetics", dedicated to innovatively interpreting classic Hanfu styles and contemporary Guofeng pieces, combining time-honored cultural charm with modern dressing demands.
The brand team draws inspiration from traditional cultural elements (like classical patterns, historical costume features, and folk art), as well as modern fashion trends. In design and craftsmanship, they balance the restoration of traditional details and the comfort of modern wear, ensuring that each product not only retains cultural heritage but also fits modern scenarios, suitable for daily wear, traditional festivals, or fashion gatherings.
To date, Shi San Yu's Taobao store has a rating of 4.8 stars, has 5.2 million followers, and achieves a 97% satisfaction rate among 88VIP members. It is recognized for its distinctive product styles and quality, winning the favor of many customers. Its products are popular among those who appreciate both traditional Hanfu and modern Guofeng integration, making it a notable brand in its field.