As a brand focusing on original Hanfu, Rumeng Nishang has always adhered to the core philosophy of "reviving the elegance of ancient costumes and integrating them into modern aesthetics", dedicated to innovatively interpreting the classic styles of Hanfu from various dynasties (such as the Tang, Song, and Ming Dynasties) and combining time-honored cultural charm with contemporary wearing needs.
The brand team draws inspiration from ancient literary works, traditional art patterns (like auspicious clouds, flowers, and mythical beasts), and archaeological costume findings. In design and craftsmanship, they balance the restoration of traditional Hanfu details and the comfort of modern life, ensuring that each Hanfu piece not only retains the profound cultural heritage but is also suitable for diverse scenarios including daily wear, traditional festivals, or cultural performances.
To date, Rumeng Nishang's Tmall flagship store, which has 550,000 followers, boasts an impressive rating of 4.9 stars and rich, distinctive styles (such as the "Tang Feng Ya Yun" Tang Dynasty series, "Song Yun Qian Xi" Song Dynasty series, and "Ming Shi Li Xiang" Ming Dynasty series). With a stellar reputation, it has won the deep favor of countless Hanfu enthusiasts. Many of its products (such as Ruqun sets and Shanpi coats with exquisite embroidery) have achieved remarkable popularity, making it one of the highly recognized and beloved original Hanfu brands.
