5 Modern Hanfu Brands You Must Know

With the rising popularity of modern Hanfu culture, more and more people are falling in love with wearing modern Hanfu to experience its unique charm. Today, we will introduce five distinctive modern Hanfu brands, suitable for everyone from budget-conscious students to senior enthusiasts pursuing quality and individuality.

1、Modern Hanfu brands—Hua Shen Ji (花神记)

This brand focuses on original modern Hanfu, offering various styles at affordable prices, making it ideal for those on a budget. With 500,000 fans on Taobao, its designs draw inspiration from China's rich history and culture. For example, its Ming Dynasty Hanfu features inclined collars, waist-length horse face skirts (mamian skirts), and cloud shoulders（YunJian）, suitable for spring and summer. These Hanfu are not only elegant but also versatile for various occasions, such as performances or daily wear. Additionally, its Tang Dynasty Hanfu themed around the "Flower Goddess" emphasizes detail and craftsmanship—exquisite embroidery on wide-sleeved shirts and breathable skirts showcase the grandeur of Tang Dynasty attire. Highly recommended is their horse face skirt（Mamian skirts）, which offers exceptional value for money, fine craftsmanship, and accurate coloring, easily adapting to modern styling.

2、Modern Hanfu brands—Ta Yun Guan (踏云馆)

An 18-year-old veteran brand in modern Hanfu, it stood out early with its unique design style. Its works retain classical charm while integrating modern elements, creating a distinct allure. Positioned as a high-quality, relatively premium brand by modern Hanfu enthusiasts, it leans toward a gentle aesthetic, evoking a sense of being embraced by spring breeze. With unique designs and soft fabrics, it appeals to senior enthusiasts seeking quality.

3、Modern Hanfu brands—Wu Er Ji (无贰集)

Another modern Hanfu brand focusing on original designs, it has won many fans with its unique styles and high-quality fabrics, now boasting over 200,000 Taobao followers. A key design feature is its bold use of color—breaking traditional palettes with high-saturation color blocking (e.g., bright yellow + indigo) and gradient dyeing (e.g., pink-purple skirt hems), paired with geometric patterns for striking visual impact, perfect for stages and street photography. Fans highly praise its unique designs and premium, comfortable fabrics. For example, users note that their Song Dynasty Hanfu is skin-friendly, breathable, wrinkle-resistant, and vividly colored, ideal for summer.

4、Modern Hanfu brands—Feng Zhu (枫竹)

A versatile modern Hanfu brand with a pragmatic design style and affordable prices, suitable for various occasions. It also offers warm and stylish cape cloaks in winter, which are popular sellers. Among its diverse styles, the "Bamboo Forest Style" is particularly beloved. These modern Hanfu feature elegant, cool color palettes and flowing designs, appealing to those who prefer simplicity and understated elegance. Typically layered with light gray tulle linings and dark blue outer robes, they create a celestial visual effect through light-dark contrasts. With cross-collared and wide-sleeved designs, they billow gracefully when spinning or running, making them a must-try for photography enthusiasts.

5、Modern Hanfu brands）—Yun Cang Yue Xiu (云藏月绣)

A high-quality modern Hanfu brand, its name hints at its core feature—“绣”（embroidery） a millennium-old craft and cultural treasure. Praised by fans for original designs and high cost-effectiveness, its Hanfu are admired for exquisite embroidery inspired by classical poetry and traditions (e.g., landscapes, flowers, auspicious motifs). Suitable for daily wear and special occasions, it’s a must-follow for lovers of Chinese-style elegance.