As a brand focusing on original Hanfu, Qingyi Huachang has always adhered to the core philosophy of "reviving traditional Hanfu charm in contemporary expression", dedicated to deeply exploring the aesthetic connotations of Hanfu from various historical periods (such as the Song and Ming Dynasties) and merging time - honored cultural elements with modern fashion tastes.
The brand team draws inspiration from ancient costume shapes, traditional artistic patterns (like plants and mythical creatures), and classic literary scenes. In design and production, they balance the preservation of traditional Hanfu features and the comfort of wearing, ensuring that each Hanfu piece not only carries cultural heritage but is also fit for diverse scenarios including daily life, traditional festivals, or cultural exchange events.
To date, Qingyi Huachang's Taobao store, which has 100,000 followers, boasts a rating of 4.5 stars and a positive review rate of 95%, and enjoys popularity among Hanfu lovers with its distinctive styles (such as the "Song Yun Liu Li" Song Dynasty series, "Ming Feng Chu Pu" Ming Dynasty series, and "Wen Xi Cun Hua" improved series). Many of its products (such as Beizi coats and Mamianqun skirts) are favored by consumers, making it one of the well - regarded original Hanfu brands.
