This is a traditional Chinese
Ming Dynasty Clothing - Mamianqun (Mamian Skirt).
The Mamianqun is not only a beloved traditional dress among Chinese people but also highly favored by ladies in other countries. It combines intricate and exquisite decorative craftsmanship, flexible and diverse styling, and profound cultural heritage, showcasing the unique charm of Eastern aesthetics.
1. Mamianqun Material
Crafted from brocade satin, this mamianqun blends the soft luster of silk with the structured drape of polyester. Traditional brocade weaving meets digital jacquard to create 3D motifs like twining lotus, offering vivid colors and a refined texture. Sturdy yet comfortable, it suits both daily wear and special occasions, embodying the harmony of heritage and modern design.
Crafted from faux wool knit, this top offers a soft, fluffy feel like real wool with stretchy drape for comfort. Bionic thermal technology keeps you warm, while a pilling-resistant finish ensures durability.
2. Mamianqun Manufacturing Techniques
This Mamian Skirt is crafted using the traditional Chinese gold brocade (Zhi Jin) technique, which is characterized by the intricate interweaving of gold threads with the fabric, creating a resplendent luster and three-dimensional noble patterns, highlighting the exquisite craftsmanship and elegance of traditional Chinese techniques.
3. Mamianqun Patterns
The mamianqun features dragon motifs in gold-threaded brocade, woven with high weft density to create coiling dragons that encircle the skirt. The dragon pattern on the front panel is most dazzling, capturing the heart at first sight! Golden dragons tread on auspicious clouds, symbolizing 祥瑞 (auspiciousness) and peace. May "wherever auspicious energy guides, blessings shall follow."
Those who love Chinese clothing but don't know what to get will definitely want the Mamian Skirt. It comes in traditional classics and modern adaptations, and goes with traditional collared ruqun (skirt-top sets)
Founded in 2019 and rooted in the robust Hanfu industrial cluster of Caoxian, Shandong Province, 醉雨朵 has swiftly risen to become a leading brand in the Hanfu industry. As a highly rated Tmall store, it maintains a dynamic rating of 4.97+—far surpassing the industry average—with over 1.5 million followers across platforms, cementing its status as a beloved national style icon among young consumers.
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Full-Spectrum Product Line: Specializing in Ming and Song Dynasty Hanfu and modern Han-inspired designs, the brand offers classic pieces such as Mamianqun, airplane-sleeve tops, and Qixiong shirt-dresses. Its offerings span a $38–$380 price range, including high-value daily wear (e.g., affordable commuter sets) and premium heavy-craftsmanship collections, catering to diverse consumer needs.
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Harmonious Blend of Design and Craftsmanship: Integrating traditional techniques like gold brocade weaving and pearl embroidery with modern gradient prints and contemporary tailoring, 醉雨朵 elevates texture through innovative materials—such as the mother-of-pearl gold-threaded fabric of the Mirage Mamianqun. Its modernized styles have become bestsellers for their "slimming" fits and elegant drape.
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Scalable Production and Agile Response: Bestsellers like the Galaxy Hymn Mamianqun achieve monthly sales of over 15,000 units, with the brand consistently ranking among the top sellers in the Hanfu category.
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Sales Data: In January–February 2024, the brand generated ¥5 million in sales, with monthly unit sales ranging from 10,000 to 25,000. Standout products like Ming Dynasty three-piece sets frequently exceed 1,000 monthly sales.
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Consumer Feedback: Users widely praise the "soft and breathable" fabrics and meticulous design details, reflecting high satisfaction with both comfort and aesthetics.
Guided by the philosophy of "tradition as the soul, trend as the wing," 醉雨朵 dominates the mid-tier market while exploring premium branding through its high-end collections. Its scalable production capabilities and precision marketing have made it a quintessential example of how the Hanfu industry is evolving from a niche cultural movement to a mainstream consumer phenomenon.
